Tuesday, September 08, 2009

Continuous Partial Attention (CPA)

This Past Sunday, Dr. Cleophus LaRue, the preacher at the Auditorium in Ocean Grove, NJ spoke about the concept of Continuous Partial Attention (CPA) which was coined by Linda Stone, the former VP of Microsoft.

From what I understand, CPA is the notion that in the current age, people are giving partial attention to many messages all at the same time and therefore we are sharing our attention between these several messages and activities. I can see it occurring at work. There is so much work to do that we all find it difficult to give full attention to any one thing; we are constantly "multitasking" between tasks and what we're listening to. For an example: I have actually been listening in on 2 webinars at once while I was also doing work. It certainly is making it difficult to concentrate on any one subject and I can see that it spills over into my home life as well.

How does CPA effect your work? Your home life?

Dr. LaRue made the point that due to the advent of CPA, it is even more difficult for us to tell others the good news of what Christ has done for us all on the cross, yet we still need to tell the story!

No comments: