Thursday, September 18, 2014

How to Issue the Important "Call to Action" in your Communications

This is a simple ones folks:
When you need someone to do something, include in the communication (email, chat, phone, text...) a "Call to Action" - usually it's included at the end of the communication (this way, it's fresh in their mind)
A "Call To Action" is you telling them what they need to do.  A few pointers:
  1. State clearly what is expected of them
  2. If more than one person is involved, state clearly who you expect to do the action
  3. If possible, give them a due date or ask them when they can have it done or at least tell them what the priority is
In an organization I used to work in, we used to laugh when someone asked for something "As Soon As Possible (ASAP)."- that meant nothing to us. We were all so busy that ASAP meant "some day" (which meant "no day").  We had an agreement that if it was needed immediately, then use the word "Immediately."  And, there better be a good reason why it was needed immediately (hopefully it wasn't because you didn't realize you needed it until the last minute).

A very important point: End the communication with the call to action. You can also start the communication with it, you would even do good to put it in the subject of the email, and ending with it is important because it leaves the receiving person with the most important reminder to do what needs to be done.

So, my "Call to Action" for you is: please post some comments below :)

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